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商品編號： 9-710-455 出版日期： 2010/01/25 作者姓名： Piskorski, Mikolaj Jan;Chen, David;Heil, Bill 商品類別： Other 商品規格： 35p 再版日期： 2014/01/30 地域： California 產業： 個案年度： 2009 -
商品敘述：
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter.
涵蓋領域：
Value propositions;Sales and marketing;Internet;Web and mobile applications;Professional networks
相關資料：
, (9-713-487), 18p, by Mikolaj Jan Piskorski
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